Archive for October, 2009

Burguesa Burger: Mexican Coca-Cola Tour

October 6, 2009

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The Coca-Cola Company recently hosted Burguesa Burger founder Jeff Sinelli on a tour of the Monterrey, Mexico market and the Coca-Cola bottling plant located there. Sinelli witnessed the manufacturing process and tasted products right off the line. He toured the market with top Coca-Cola executives and saw firsthand the dominance of Coca-Cola in hundreds of local restaurants, from small food carts to large Mexican chains. “This trip reconfirmed my belief that Mexican Coca-Cola, especially the single-service glass bottle, is perfectly on point with the Burguesa Burger concept,” says Sinelli. “Viva Coke!”